Public relations are regarded as the make or break of any given company! There are thousands upon thousands of publishers all over the world, but not everyone leaves the same mark.
Perhaps the first unspoken rule of good PR is that the audience must never find out that they are being targeted. What that means is that yes, PR is essentially nothing but promoting something, someone or some event in some way but if the person that affects the output of the concerned business comes to find out, it will be tagged as ‘shameless’.
There are several facts that go into defining public relations as a broader concept and the rule applied unanimously to all of them.
Ronn Torossian is one of the most noted publicists in New York and he has perfected the art of discrete organic publicity like no other.
His PR firm 5W has dealt with clients ranging from start-ups to well established firms and everything in the middle. He even does PR work for high net worth individuals and celebrities.
As mentioned above, there are several aspects of public relations and more often than not, they are interconnected. Crisis management for example works hand in hand with reputation management which is closely related to brand image building. View more on contributor Ronn Torossian at HuffingtonPost
